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新时期传媒的发展正在突破过去的模式,人们的思路已经逐步从“你死我活”的竞争与对抗,转变到“互惠互利”的联合与双赢,传媒之间的联动和互动已经成为新时期传媒发展的推动器,广播电视产业的做强做大与超常规、跨越式、可持续发展的实现,更是离不开与其它媒体的联动与互动。在当今媒体竞争日趋激烈和网络媒体风云直上,严重威胁电视生存与发展的新形势下,电视应在与其它媒体的联动与互动中寻求自身发展的突破口。
The development of the media in the new era is breaking through the past model. People’s thinking has gradually shifted from the competition and confrontation of “you and me ” to the cooperation and win-win of “reciprocal and mutual benefit ”, and the linkage and interaction between media have become new As a catalyst for the development of the media during the period, it is even more inseparable from interaction and interaction with other media that the radio and television industry should become stronger and stronger, realize super-conventional, leap-forward and sustainable development. In the current situation of increasingly fierce media competition and the straightforward network media, which threatens the survival and development of television seriously, television should find its own breakthrough in the linkage and interaction with other media.