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中国第一部文化产业专项规划——《文化产业振兴规划》的出台,使人们坚信文化产业已经上升为国家的战略性产业,它将使作为文化产业之核心领域的传媒业站在一个新的时代起点上。文化产业政策调整后,决定传媒产业发展走势的三类主体——政府、传媒组织、社会资本的策略选择就成为决定性的因素。
The promulgation of the “Plan for the Cultural Industry Revitalization”, the first plan for cultural industries in China, has convinced people that the cultural industry has risen to become a strategic industry of the country and will allow the media industry, which is the core area of the cultural industry, to stand on a new The beginning of the era. After the adjustment of cultural industry policies, the three types of actors that determine the development trend of the media industry - the strategic choice of the government, media organizations and social capital have become the decisive factors.