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随着城市商业空间的发展,商场集购物、娱乐、休闲、交往等多种功能为一体,成为人们公共活动最适宜的场所。大型商业中心一站式购物带来更多商业价值。同时带来消费者在陌生环境中无法根据需求找到合适地方的问题。文章以沈阳恒隆广场为例,通过对消费者行为和需求的调查分析,针对指定环境下人的心理感受和生理特点以及商业的宣传需求,对商场触摸屏导视机进行改进设计,为用户带来完美的体验。
With the development of commercial space in the city, the shopping center integrates many functions such as shopping, entertainment, leisure and communication, and becomes the most suitable place for people’s public activities. One-stop shopping for large business centers brings more business value. At the same time bring consumers in unfamiliar environment can not find the right place according to the needs of the problem. Taking Shenyang Henglong Square as an example, this article, through the investigation and analysis of consumer behavior and needs, aims at improving the design of the touch screen navigation system of the shopping mall in response to the psychological and physiological characteristics of people in the specified environment and the demand of commercial promotion, Perfect experience