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一、出版新形势的特点随着出版改革的不断深化以及国内外图书市场竞争的日趋激烈 ,出版社的经营理念正发生着深刻的变革。出版社的经营目标须以市场需求为转移 ,经营方式须转变为通过市场调研、选题开发、精心制作、宣传促销、优良服务来满足读者对图书的需求 ,已成为各社的共
First, the characteristics of the publishing new situation With the continuous deepening of publishing reform and domestic and international book market competition is increasingly fierce, publishing house business philosophy is undergoing profound changes. The operating objective of a publishing house shall be shifted from the market demand and its mode of operation shall be transformed into satisfying the needs of its readers through market research, topic selection, elaboration, publicity and promotion, and excellent service. It has become a