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凡事预则立,不预则废。意欲为大事者,必要规划于先,则事有可成,不预则必无所成。预于先,谋于前,而后则势如破竹,攻城拔寨,无战而不胜,无往而不利,得乎上者。“平时不烧香,临时抱佛脚”的现象广泛存在于企业的事件营销中。有多少企业总在抱怨找不到合适的事件营销话题;有多少企业在艳羡竞争对手为什么总能别出心裁、领先一步,做出成功的事件营销;有多少企业在疑惑为什么自己做起事件营销来千头万绪、混乱不堪。这大多是因为在事件营销上企业临时抱佛脚,缺乏提前规划和预判。
Forewarned is forearmed, without prejudging the waste. Those who wish to make a big event need to plan first, and then things will be completed, and no advance will be achieved. Preceding the first, seek the former, and then fragile, siege the city, no war and victorious, all-purpose and unfavorable, who have benefited. “Usually do not burn incense, clumsy ” phenomenon widespread in the event marketing. How many companies are always complaining about the failure to find a suitable event marketing topic; how many companies are always envious of competitors why they are incredibly new, one step ahead and successful event marketing; and how many are wondering why they started event marketing Touching, chaotic. Mostly because of the event marketing enterprise embrace, lack of advance planning and forecast.