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达尔文的生物进化论认为:生物之间存在着生存斗争,适应者生存下来,不适者则被淘汰,这是自然的选择。生物正是通过遗传、变异和自然选择,从低级到高级,从简单到复杂,种类由少到多地进化着、发展着。这就是“物竞天择,适者生存”之说的起源。生物界如此,产业界又何尝不是如此?物竞天择,对产业而言,竞的是“市场环境”;对企业而言,竞的是“产品创新”。这几个月里和业内一些老总们、营销经理们交流,给我的信息是今年上半年,产品销售形势
Darwin’s theory of biological evolution holds that there is a struggle for survival between living things, that the fittest survive and that those who are ill are eliminated. This is a natural choice. Biology is through genetic, mutation and natural selection, from low to high, from simple to complex, from less to more species evolution, development. This is the origin of “natural selection, survival of the fittest.” The biological world so, the industry what is the case? Natural selection, for the industry, competition is “market environment ”; for enterprises, the competition is “product innovation ”. In the past few months and the industry some CEOs, marketing managers exchange, give me the message is the first half of this year, product sales situation