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Natalie Zmuda在《广告时代》上发表文章指出,电子邮件营销具有低成本、高收益的特点,在全球经济衰退的背景下,电子邮件营销已然成为营销界的宠儿。零售商们在电子邮件如何更加有效地接触目标对象以及如何向受众提供更加诱人的信
In an article in Advertising Age, Natalie Zmuda pointed out that e-mail marketing has the characteristics of low cost and high yield. In the context of the global economic downturn, e-mail marketing has become the darling of the marketing community. How retailers can reach their target audiences more effectively in e-mail and how to make their audience more attractive