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从2007年底开始,中国石油集团公司为顺应石油工程技术服务集约化、专业化、一体化和国际化发展的客观要求,实施了工程技术服务业务重组和整合,按照市场分布区域,相继组建了中国石油西部、大庆、长城、渤海、川庆等五家钻探公司。本文重点运用SWOT分析法分析了中国石油钻探公司的优势、劣势、机遇及威胁,提出了中国石油钻探公司在未来发展战略中的专业化战略和差异化战略两个方向。
From the end of 2007, CNPC has implemented the reorganization and integration of engineering and technical services in compliance with the objective requirements of intensive, specialized, integrated and internationalized development of petroleum engineering services. According to the distribution of markets in the market, CNPC Petroleum West, Daqing, the Great Wall, Bohai Sea, Sichuan Qing five drilling companies. This article focuses on the analysis of the advantages, disadvantages, opportunities and threats of China Petroleum Drilling Company by using SWOT analysis and proposes the two directions of specialization strategy and differentiation strategy of China Petroleum Drilling Company in the future development strategy.