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定制的本质,是时尚产业链条的数字化。消费“消费者认可度相当高。”红领总裁张蕴蓝在“和鹰·2015中国男装定制发展论坛”上如是说。她是针对旗下新品牌酷特而言的。消费者登录酷特“私人订制”客户端,输入19个部位的25个数据,便可以根据配图提示,按照自己想法制作专属服装。“全部个性化,每人一款,每人一版,”张蕴蓝说,并且价格亲民。自去年青岛第一家体验店开业以来,酷特已有13家线下体验店,而今年6月店面将达到100家。
The essence of customization is the digitization of the fashion industry chain. Consumer “Consumer recognition is quite high.” Red collar President Zhang Yunlan said in the “hawk and 2015 China Men’s Custom Development Forum”. She is in terms of its new brand cool. Consumers log in to the special “private custom” client, enter 25 data in 19 locations, and they can create their own clothing according to their own ideas. “All personalization, one for each person, one for each person,” said Zhang Yunlan, and the price is close to the people. Since the opening of the first experience store in Qingdao last year, Cooltex has 13 offline experience stores, and in June this year, the store will reach 100 stores.