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美国加利福尼亚州教授德鲁克,长期研究美国著名大企业经营战略中成功和失败的经验教训,并总结出企业经营五大忌:一忌盲目追求高利润率高利润率并不等于最佳利润率。能够给企业带来最大利润的才是最佳利润率,也就是能保证企业在市场上占有最佳地位的利润率。施乐公司首先推出复印机,生意相当好。但不久,它就一再增加复印机的功能,每增加一项,价格就上涨一次,每一机种都要求实现最高利润率。然而对绝大多数消费者来说,他们并不需要那么多高档功能。日本的佳能公司看准了这一点,它的产品迅速占领了美国市场,而施乐公司却无能为力。二忌新产品定价太高
Drucker, a professor from California in the United States, has studied long-term successes and failures in the business strategies of major American companies and summed them up with five major taboos: Do not blindly pursue high profit margins and high profit margins does not mean the best profit margins. The best profit rate that can bring the greatest profit to the company is the profit rate that can ensure that the company holds the best position in the market. Xerox launched the copier first, and the business was quite good. But soon, it has repeatedly increased the function of the photocopier. With each additional item, the price rises once. Each model requires the highest profitability. However, for most consumers, they do not need so many high-end features. Japan’s Canon company spotted this, its products quickly occupied the US market, and Xerox could not do anything about it. Second bogey new product pricing is too high