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一场静悄悄的革命正在进行:根据每一个客户的特别要求定制产品或服务的时代正向我们走来。正如规模生产是本世纪商业的组织原理一样,个性化定制极有可能成为下一世纪商业的组织原理。这两个原理几乎水火不相容:规模生产是“一对多”的关系,而个性化定制则要求商家与顾客“一对一”地对话;规模生产高效低耗,而个性化定制却可以大大削减存货。至少,个性化定制相对于规模生产来说有两个巨大的优点:它随时准备为顾客服务,它完全利用了最先进的技术。
A quiet revolution is going on: the time is coming to us to tailor products or services to the special needs of every client. Just as mass production is the organizing principle of business in this century, it is highly likely that personalized customization will become the organizing principle of business in the next century. These two principles are almost incompatible: the scale of production is “one to many” relationship, and personalized customization requires businesses and customers to “one to one” dialogue; scale production of high efficiency and low consumption, but personalized customization can Dramatically reduce inventory. At the very least, there are two great advantages to personalization vs. size: it stands ready to serve its customers and it takes full advantage of the most advanced technology.