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不将就的一加手机曾在OPPO供职期间获得多项国际殊荣的刘作虎,自2013年底离开OPPO并自主创业后,其产品一加手机在4月底正式发布。一加手机采用了骁龙801处理器,配备了1080P的5.5吋屏幕、3100毫安时电池,内置1300万像素SONY IMX214摄像头并支持4G网络。除此之外,一加手机的悬浮屏幕设计、侧出音双扬声器设计、雅马哈功放+JBL认证音效,以及对握感、线条等细节强迫症式的追求,都很有看点。一加手机将会在自身的官网以及京东、易迅同步发售,而消费者最为关心的供货问题,则采用了抢购和排队的方式。作为一个布局全球市场的品牌,一加手机发布之后也将在全球同步上市,国外采用“邀请购机”模式,有别于国内热门的“饥饿营销”手法。
Liu Zuhu, who won several international awards during his tenure at OPPO, left the OPPO and started his own business by the end of 2013. His product and mobile phone were officially released by the end of April. One plus cell phone uses a Snapdragon 801 processor, equipped with a 1080P 5.5-inch screen, 3100 mAh battery, built-in 13 million pixel SONY IMX214 camera and supports 4G network. In addition, plus a phone’s floating screen design, the side of the sound dual speaker design, Yamaha amplifier + JBL certified sound effects, as well as grip, lines and other details of the pursuit of obsessive-compulsive disorder, are aspect. One plus mobile phone will be in its own official website and Jingdong, Yi Xun simultaneous sale, and consumers are most concerned about the supply problem, the use of the way buy and queue. As a brand in the global market, a mobile phone will be released simultaneously with the global synchronization of the market. Foreign countries adopt the mode of “invitation purchase”, which is different from the popular “starvation marketing” approach in China.