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企业出口商品的正确定价是其在国际市场竞争中成功与否的关键性因素,因此,企业只有将合适的商品按合适定价在适当的时机销售到目标市场,出口才能取得成功。影响企业出口商品定价的因素很多,有些因素是可控制的,有些则无法控制。出口商品定价的关键是企业应明确市场策略,在确定定价目标后应具备一定的灵活性,既不能概括为几条规则,更不能是一种单纯的成本核算。从一定意义上讲,出口商品定价是一门艺术。
Correct pricing of export commodities is a key factor in their success in the international market competition. Therefore, enterprises can only succeed in exporting if the right products are sold to the target market at the right price at the right price. There are many factors affecting the export pricing of enterprises, some of which are controllable and some of which can not be controlled. The key of the export commodity pricing is that the enterprise should have a clear marketing strategy. After determining the pricing target, it should have certain flexibility, which can not be summed up as a few rules, nor can it be a simple cost accounting. In a sense, export pricing is an art.