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在经济危机肆虐的当今,刺激消费、扩大内需成为中国政府的刺激经济的主要政策,中国社会越来越接近具有西方发达国家的消费社会的特征。怎样认识消费社会、怎样对待消费社会出现的问题,已成为我们不能忽视的问题。法国社会学家鲍德里亚较早的解析了消费社会,看到了消费社会符号化的趋势。消费社会自身也出了很多问题,因此必须进行伦理建构,我们在进行伦理建构时须坚持三个原则:人本原则,经济原则和生态原则。
In the present economic crisis, stimulating consumption and expanding domestic demand have become the major policies stimulating the Chinese government. Chinese society is getting closer to the characteristics of a consuming society with developed western countries. How to understand the consumer society and how to deal with the problems that arise in the consumer society have become issues that we can not ignore. Baudrillard, the French sociologist, earlier analyzed the consumer society and saw the tendency of the consumer society to be symbolized. The consumer society itself has many problems. Therefore, ethical construction must be carried out. When we carry out ethical construction, we must uphold three principles: humanism, economy and ecology.