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森林认证是一种运用市场机制来促进森林可持续经营的工具,对提高和加强合理利用森林的意识有重要的作用。为了解消费者对森林认证产品的认知与支付意愿,籍此探讨森林认证产品是否为大众所接受,该研究对上海市民进行调查,对影响消费者购买认证产品的因素进行深入分析,最后给出了结论和建议,以期为相关决策者和研究者提供参考。
Forest certification is a tool that uses market mechanisms to promote the sustainable management of forests and plays an important role in enhancing and strengthening awareness of the rational use of forests. In order to understand consumers ’willingness to recognize and pay for certified forest products and to explore whether forest certified products are accepted by the public, the study investigated Shanghai citizens and conducted in-depth analysis on the factors influencing consumers’ purchase of certified products. Finally, The conclusions and recommendations are made to provide references for decision-makers and researchers.