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曾几何时,刊界一度盛行崇“名”、惟“名”,即举凡新办杂志均需要“名家”的手笔描摹前程,需要“专家”的文字显示威仪,需要“大家”的言谈展示气度。需要“评论家”的语录体现专深。否则,就只能默默无闻,不是半途而废,就是潦倒穷年。 是凡以编辑期刊作为生涯的人,绝大多数都有惟“名”惟“专”的经历,并将这种颇有些“势利化”的理论奉为圭臬,小心翼翼地维护着它,殚思竭虑地贯彻着它,把发表名人、专家的文字视为一种编辑理念,义无返顾地追求,煞费苦心地实践。
Once upon a time, there was a widespread “name”, but “name,” that is, all new magazines required a “masters” handwriting tracing the future, requiring “experts” to display the text and displaying the power of “everyone”. Requires “commentator” quotations reflect the deep. Otherwise, it can only be obscure, not halfway, that is, impoverished poor. Most people who edit their periodicals as career have the experience of “name” but “specialization”, and take this rather “snobbery” theory as the example, carefully maintain it and think it over To implement it, the published celebrity, expert text as an editorial philosophy, no hesitation to pursue, painstakingly practice.