在“中国名牌论坛”上的演讲——双星的名牌路径

• 出 处: 招商周刊
• 发表日期: 2004年期
• 关键词: 库存积压 八十年代 轮胎行业 国家认可 经济增长 低成本扩张 耐克公司 我自己 二级站 排球鞋

双星集团现在是全国知名的企业,她已经历了82年的发展历程,做鞋做了80多年。在上个世纪八十年代初,我接任这个企业的时候,因为原来生产的解放鞋市场上不认可,库存积压达到二三百万双。鞋从仓库垒到了办公室,在我的办公室就经常会有二三十箱鞋,最后连操场上也堆满了鞋子。企业为了生存,走上了市场。可以说,最早是市场逼着双星人开始了创名牌之路。

Double Star Group is now a well-known national enterprises, she has gone through 82 years of development history, made shoes for more than 80 years. In the early 1980s, when I took over the business, the backlog of inventories reached 23 million pairs because the original Jiefang Xie shoes were not approved on the market. Shoes from the warehouse to the office base, in my office there are often twenty or thirty boxes of shoes, and finally even the playground is also full of shoes. Enterprises in order to survive, embarked on the market. It can be said that the first is the market forcing a binary star started a brand name road.