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主持人语:网络媒体的快速发展,给竞争本已就十分激烈的传统媒体广告市场带来了更加严峻的挑战。报纸广告如何在竞争中,依托自身的特点,并借助网络媒体的科技优势赢得更大的广告市场?为此,记者走访了梁勤俭先生。受访人:中国报业协会广告工作委员会主任、中国广告协会报纸委员会秘书长梁勤俭先生(简称粱) 采访人:本报记者郑文华(简称:郑)
Moderator language: The rapid development of online media, to the competition has been on the very fierce traditional media advertising market has brought more serious challenges. How to win the bigger advertising market by relying on its own characteristics and using the scientific and technological advantages of online media? How do newspaper ads compete in the competition? The reporter interviewed Mr. Liang Qinjian. Interviewee: Director of Advertising Committee of China Press Association, Mr. Liang Qinjian, Secretary-General of Newspaper Association of China Advertising Association Interviewee: Zheng Wenhua (referred to as Zheng)