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随着3G时代的到来,微博这种融合多种媒介形态传播特点的传播工具,以其时效性、便捷性、交互性、原创性等信息传播特点,以一股强势的发展劲头推动人类信息传播方式走到了一个变革的新关口。微博的传播特性也给传统的传播学理论带来了某种冲击和挑战。本文试从传播学的角度来探讨媒体发展中的这一新现象,并对几个在传播史上较有影响的传播理论受到的冲击进行分析,尝试论述微博所带来的传播方式的新变革。
With the advent of the 3G era, weibo is a communication tool that integrates the characteristics of various forms of media transmission. With its characteristics of timeliness, convenience, interactivity and originality, it spreads vigorously with a strong momentum of development Communication has come to a new point of change. The propagation characteristics of Weibo also bring certain impact and challenge to traditional communication theory. This paper tries to explore this new phenomenon in media development from the perspective of communication science and analyzes the impact of several communication theories that have a more influential impact on the history of communication and tries to discuss the new changes brought by the microblogging .