论文部分内容阅读
杭州电视台影视频道成立于1999年8月18日,作为一家省会城市专业电视台,影视频道在人力、物力、财力上显然无法与中央电视台、省台相提并论。这种不对等从某种意义上说是先天的。央视的覆盖网络是全国各地,省台至少能传播到全省,可是,唯有城市频道因为网络的缘故,只能在全市范围内播出,更何况这种不对等的地位并不是在经过充分的“市场竞争”之后形成的。相同的产品采购成本,不对等的产出效益,成为城市电视台无法跨越的一个鸿沟。当然,城市电视台这种先天不足并没有成为我们拒绝发展的借口,恰恰相反,正是由于我们深刻意识到城市电视台的这种先天不足的压力,我们就必须不断开拓进取,通过在杭城各个大小媒体的激烈竞争中,在现行政策许可的范围之内,大胆推行各种改革举措,在采集
Hangzhou TV station was established on August 18, 1999. As a provincial-level professional TV station, the channel of film and television obviously can not compare with CCTV and provincial stations in terms of manpower, material and financial resources. This kind of inequality is in some ways congenital. CCTV’s coverage of the network is all over the country, at least provincial stations can be transmitted to the province, however, the only city channel because of the network, only in the city broadcast, not to mention the non-equivalent status is not fully The “market competition ” formed after. The same product procurement costs, unequal output benefits, become the city TV can not cross a gap. Of course, the inherent inadequacies of urban television stations have not become an excuse for us to refuse development. On the contrary, precisely because we are deeply aware of the inherent shortage of pressure on urban television stations, we must constantly forge ahead. Through various media in Hangzhou, In the fierce competition, within the scope of the existing policy, boldly implement various reform measures,