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目的 应用现场流行病学观点探讨传媒和公众互动在SARS预防控制中的作用。方法利用各种现代传媒技术,多方位主动与社会和公众交流,不断调整健康教育内容和方法;在SARS流行后期,采用整群随机抽样方法,调查和分析人群对SARS的认知程度。结果 在SANS流行早期印发了宣传折页和张贴画、深入闹市和社区开展咨询,持续利用电视、电台和报纸等大众传媒,及时开通热线、专线和互联网页,租用商业性广告动画展播,并组织专家宣讲团,开展公众心理健康辅导。对3405份问卷调查分析,人群SARS基本知识知晓率在95％以上,面对SARS疫情趋于乐观和理性,基本预防措施实践率在80.0％以上,82.4％对政府政策满意,93.8％敬佩医务人员。结论 新发传染病的流行病学调查处理中,必须主动引导媒体,积极利用现代传媒技术,不断地与公众和社会互动,促进预防措施的落实。
Objective To explore the role of the interaction between the media and the public in the prevention and control of SARS from the perspective of on-site epidemiology. Methods Various modern media technologies were used to actively communicate with the society and the public in many directions and constantly adjust the contents and methods of health education. In the later stage of the SARS epidemic, a cluster random sampling method was used to investigate and analyze the population’s cognition of SARS. As a result, promotional leaflets and posters were printed early in the SANS epidemic. Counseling was conducted in downtown and in the community. The media continued to make use of the mass media such as television, radio and newspapers, opened hotlines, green lines and Internet pages in a timely manner, rented commercial animation animation exhibitions and organized Experts preaching group, to carry out public psychological counseling. In 3405 questionnaires, the awareness rate of SARS basic knowledge among the population was over 95%. In the face of the optimism and rationality of the SARS epidemic, the basic preventive measures practice rate was above 80.0%, 82.4% were satisfied with the government policy and 93.8% admired the medical staff . Conclusion In the epidemiological investigation and treatment of new infectious diseases, we must take the initiative to guide the media and make active use of modern media technologies to continuously interact with the public and the society to promote the implementation of preventive measures.