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运用文献资料、部分调查法等,对我国大型公共体育场馆运营现状进行了研究,结果表明:目前主要存在着维修资金缺乏;体育场馆人事制度改革滞后,高水平经营管理人才缺乏,管理效率较低;经营创收能力较差;经营理念落后,营销手段缺乏创新,市场反应迟钝,竞争能力较差;缺乏优惠政策,场馆经营负担过重等问题。为此,本文认为需要从管理的体制上、经营的内容上、经营的方式上、经营的策略上、政府的政策上等诸多方面加以改革与创新,才能有效地推动我国大型公共体育场馆的有效运营。
The research on the operation status of the large-scale public stadiums in our country is carried out by means of literature, part investigation and so on. The results show that there are mainly lack of maintenance funds at present; the reform of personnel system in stadiums and lanes lags behind; lack of high-level management personnel; ; Operating income poor; poor management philosophy, lack of marketing innovation, market unresponsive, poor competitiveness; lack of preferential policies, venues overburdened and other issues. Therefore, this paper believes that it is necessary to reform and innovate in the aspects of management system, operation content, operation mode, management strategy, government policy and so on, so as to effectively promote the effectiveness of large-scale public stadiums in our country. Operate.