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今年《金陵晚报》创办已有20周年。20岁的《金陵晚报》有积淀、有智慧、有活力、有勇气,敢于尝试新鲜事物。在6月,注重“让阅读成为享受”的《金陵晚报》再次玩转创意,推出一份微报纸。这份报纸从策划到出街,全程都吸引了学术界、传媒界的热议。此外在营销上《,金陵晚报》成功锁定目标广告客户,取得了形式创新与广告创收的双赢。微报纸是什么?2012年6月6日的《金陵晚报》,给读者带来前所未有的阅读体验。当天,一大一小两叠报纸呈现在读者面前。大报纸为普通新闻版面。充满设计感的微报纸凭借仅为正常
This year’s “Jinling Evening News” has been the 20th anniversary of the founding. 20-year-old “Jinling Evening News” has accumulated, wisdom, energy, courage, courage to try something new. In June, the “Jinling Evening News” focused on “Let Reading Become Enjoyment” once again played with creativity and launched a micro-newspaper. From planning to getting out of the street, this newspaper has drawn heated arguments from academics and the media all along. In addition, marketing, “Jinling Evening News” successfully locked target advertisers, has achieved a win-win situation of innovation and advertising revenue. What is a micro-newspaper? June 6, 2012 “Jinling Evening News”, to readers unprecedented reading experience. The same day, a large two small stack of newspapers presented in front of readers. Large newspapers for the general news page. Full of design sense micro newspaper with only normal