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面对中国加入WTO后国际传媒巨头的挑战 ,立志做大做强的中国期刊界其当务之急恐怕是先做大 ,迅速扩大经营规模 ,在规模经营中找到做强的机会和途径。集团化就是一种最实用的方法。
Faced with the challenge of the international media giants after China’s accession to the WTO, the most urgent task for the Chinese periodicals that aspire to be bigger and stronger is to expand their business scale rapidly and find stronger opportunities and ways in scale management. Group is one of the most practical method.