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据权威数据报告表明,每年我国的尿素实际产量都比实际需求多500万吨左右,市场的供需矛盾越来越大,无序竞争泛滥。据河北一经销尿素20多年的销售大户介绍,尿素的低利润和无品牌化的恶性竞争与尿素企业的不求技术革新有很大关系。产品的高度同质化决定了市场的恶性竞争,现在大多数经销商都说卖尿素亏本,这种现象在每级销售市场都有发生。同时农民施用尿素的利用率最高不到30%,尿素的流失和对环境的污染越来越严重,用户对高科技尿素的期盼日益强烈。
According to the authoritative data report, the actual output of urea in our country each year is about 5 million tons more than the actual demand. The contradiction between supply and demand in the market is getting bigger and bigger and disorderly competition is flooding. According to sales of urea in Hebei for more than 20 years, large-scale introduction of urea, low-profit and non-branded vicious competition and urea companies do not seek technical innovation has a lot to do. High degree of homogeneity of the product determines the vicious competition in the market, and most distributors now sell urea at a loss. This phenomenon occurs in every sales market. At the same time, farmers use urea utilization rate of less than 30%, the loss of urea and the environment more and more serious pollution, the user’s expectations of high-tech urea increasingly strong.