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在琳琅满目的报刊之林中,在优胜劣汰的市场经济规律下,要想保持报刊旺盛的生命力,赢得众多的读者,务必建树自身特色。说到特色,人们自然会想到一个最简洁的答案:人无我有。但是,这会首先让人想到它的“奇”,而会忽视它的优。事实上,真正具有永恒魅力的特色并不取决于它的奇,而取决于优。肤浅的“奇”只能让人惊异于一时,优质佳作才能让人永志不忘。既奇且优固然好,人有我优亦能构成吸引人的显著特色。因此,当我们涉及特色这一概念的时候,那是不防称之为特色质量的。
In the forest of newspapers and magazines, under the market economy law of survival of the fittest, in order to maintain the vigorous vitality of newspapers and periodicals and win large numbers of readers, it is imperative to establish its own characteristics. Speaking of characteristics, people will naturally think of one of the most concise answer: I have no people. However, this will first make people think of its “odd”, and will ignore its superiority. In fact, the true charisma does not depend on its uniqueness, but on its superiority. Superficial “odd” can only make people amazed at the moment, high-quality masterpieces to make people never forget. Both odd and excellent, of course, good people, I also constitute a distinctive attractive features. Therefore, when we talk about the concept of the characteristic, it is not to be called characteristic quality.