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“战略研究”是《山东视听》近期新开设的栏目,该栏目主要围绕当前广播电视界带有战略性的宏观问题展开探讨。本期刊登的《既是规范又是契机……》一文,是针对公共频道开通,地、县(市)级广播电视播出机构职能转变后,将如何发展的问题进行的理性分析。文章以积极乐观的态度探讨了地、县(市)级播出机构的发展前景,对正在转变中的播出机构有启发和鼓励作用。《传媒生态规律与电视生存逻辑》一文,引入生态学理论分析电视传媒生存规律,观点独到,有较高的学术价值。
“Strategic Research ” is the newly opened section of Shandong Audiovisual. The section focuses on the strategic macro issues currently facing the radio and television industry. This issue of “Both Regulatory and Opportunities ...” is a rational analysis of how to develop public channels after the functions of radio and television broadcasters at prefecture (city) level have been changed. The article discusses the development prospects of broadcast agencies at prefecture and county (city) level with a positive and optimistic attitude and provides inspiration and encouragement to the broadcasting organizations undergoing transformation. The article “The Law of Media Ecology and the Logic of TV Survival” introduced the theory of ecology to analyze the law of survival of television media. It has a unique view and a high academic value.