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随着媒体市场化程度的逐步提高,媒体竞争也进入品牌竞争的阶段。面对这个全新的课题,上海数字电视生活时尚频道·西园广告论坛邀请到四位业内专家进行探讨。
With the gradual improvement of the marketization of the media, media competition has also entered the stage of brand competition. In the face of this new topic, Shanghai Digital TV Lifestyle Channel West Park Advertising Forum invited four industry experts to explore.