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平面设计一直是艺术设计学科体系中重要的环节之一,设计既要符合审美趣味,又兼具有实用性、以人为本的人性化,因此它是最具代表性的艺术设计门类。当新媒介以不可抗拒的速度崛起且渗入生活的方方面面,新媒介的发展正在影响着人们的方方面面,而在平面设计领域,则是给其很大的冲击,平面设计从传统的印刷设计产品更多转化到虚拟信息形象的传播、从传统的静态表现形式转向动态的四维空间。面对人类传播环境和传播技术的快速发展,报纸、杂志等传统单一视觉的传
Graphic design has always been one of the most important aspects in the discipline of art design. The design should conform to the aesthetic taste as well as be practical and people-oriented. Therefore, it is the most representative art design category. As new media rise at an irresistible speed and penetrate into all aspects of life, the development of new media is affecting people in all aspects, but in the field of graphic design, it is to give it a great impact, graphic design from the traditional printed design products more Transfer more into the virtual information image, from the traditional static expression to the dynamic four-dimensional space. Faced with the rapid development of human communication environment and communication technology, traditional single visual communication such as newspapers and magazines