正视奥运经济

• 作 者: 本刊编辑部
• 出 处: 中国市场
• 发表日期: 2004年期
• 关键词: 经济发展态势 历史时期 运会 后奥运经济 正面 生时 举办方 经济衰退 大牛市 日本长野

围绕奥运进行的一切以赢利为目的的商业活动及其效应,皆属奥运经济的范畴,其中也包括由于举办运会而带给一个国家的宏观经济发展态势。作为一种特定历史时期的特殊经济现象,“奥运经济”自奥运生时起或许就已存在,只不过,随着其正面或负面影响的扩张,越来越多的主办方去刻意营造它,并试图驭“奥运经济”以服务自身。

All profit-oriented business activities and their effects around the Olympic Games are all aspects of the Olympic economy, including the macroeconomic developments brought to one country by hosting the Games. As a special economic phenomenon in a particular historical period, the “Olympic economy” may have existed since the Olympic Games, but more and more organizers deliberately create as its positive or negative impact expands It is also trying to “Olympic economy” to serve itself.