论文部分内容阅读
三鹿前三季度各项指标再创新高三鹿集团始终把生产经营安全食品放在首位,针对市场需求,不断调整产品结构积极开拓市场;同时,加大开发力度,促使科学技术高效转化为生产力,1~9月份,实现销售收入同比增长53.47%,利税同比增长24.1%;其中奶粉产量同比增长14.33%,液体奶产量同比增长219.29%。前三季度,集团营销人员克服非典造成的不利影响,发挥“市场人员管理市场”的能动性,取得了利乐奶在河南、河北12个城市市场占有率第一的骄人业绩。在生产上,集团把抓产品质量作为工作的重中之重,不断加大对车间的工艺流程、现场环境、原料配方等环节的监控力度,严格实施ISO9001标准。投巨资引进的配方奶粉生产线和高档酸奶生产线项目正式启动。在研发上,集团始终以科学技术为生产力,开发出高科技含量、高附加值、具有自主知识产权的产品,已上市的新产品有AD钙奶、乳清爽系列、豆奶粉系列、听装奶粉等。婴幼儿配方乳粉再上新台阶,利用酶法改性蛋白新技术解决了乳粉中蛋白不易吸收的难题,大大提高婴儿对蛋白的消化吸收率。
Sanlu first three quarters of the various indicators of a new high Sanlu Group has always put the production and operation of safe food in the first place, in view of market demand, and constantly adjust the product structure and actively explore the market; the same time, increase development efforts to promote efficient science and technology into productive forces, From January to September, sales revenue increased 53.47% YoY and profit tax increased 24.1% YoY. Milk production increased 14.33% YoY and liquid milk production rose 219.29% YoY. In the first three quarters, the marketing staff of the Group overcame the adverse effects caused by SARS and played an active role in the market management of marketers and achieved the first place in the market share of Tetra Pak in 12 cities of Henan and Hebei. In production, the Group grasps the quality of products as the top priority of its work. It constantly monitors and supervises the process of the workshop, on-site environment and formulation of raw materials. It strictly implements the ISO9001 standard. A large investment in the introduction of formula milk powder production lines and high-grade yogurt production line project was officially launched. In research and development, the Group has always taken science and technology as its productive force to develop high-tech, high value-added products with independent intellectual property rights. The new products listed on the market include AD calcium milk, milk refreshing series, soy milk powder series, Wait. Infant formula milk powder to a new level, the use of enzymatic modified protein technology to solve the problem of protein in milk powder is not easy to absorb, greatly enhance the baby’s digestion and absorption of protein.