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随着我国社会经济的进一步发展,尤其是2008年北京奥运会的日益临近,广大读者对体育新闻报道的关注会更多、更深切。当前,党报的体育新闻报道正面临着来自电视、网络以及专业性体育报纸等媒体的夹击。长期以来,党报体育新闻报道有着政治味偏浓、报道面相对狭窄、版面受限制而导致信息量小等特点,受众对党报体育新闻报道少有兴趣。在这种情况下,党报体育新闻报道必须知己知彼、扬长避短,才能在夹缝中拓出一条适合自身的特色之路,才能在媒介的激烈竞争中从容应战。
With the further development of China’s social economy, especially the approaching of the 2008 Beijing Olympic Games, readers will pay more and more attention to sports news reports. At present, the sports newspaper of the party newspaper is facing attacks from media such as television, internet and professional sports newspapers. For a long time, the sports news reports of Party newspapers and periodns have the characteristics of political flavor, relatively narrow coverage, limited information and limited amount of information. Audiences have little interest in reporting sports news. Under such circumstances, the sports news reports of the party newspaper must know each other well, avoid weaknesses, and find a suitable way for themselves in the cracks, so that they can calmly fight in the fierce competition of the media.