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伴随着经济和科技的快速发展,当今的媒体形式和商品概念逐渐多元化,平面广告的类型和风格也越来越让人感到眼花缭乱。在这个信息爆炸的社会环境中,一般的广告难以吸引到消费者的注意力。如果人们不看广告,那么广告中所承载的信息也将被忽略,这将使得广告的效用大打折扣,广告设计的艺术和审美价值也将黯然失色。为了避免这样的情况发生,当今的平面广告设计者要深入了解大众的审美需求,通过发挥隐性美的作用来激发人们的消费欲望,进而完成更高品质的设
With the rapid development of economy and science and technology, the concept of media forms and commodities are gradually diversified. The type and style of print ads are also more and more dazzling. In the context of the explosion of information, general advertising is difficult to attract the attention of consumers. If people do not read advertisements, the information carried in the advertisements will also be ignored, which will greatly reduce the effectiveness of advertisements and the artistic and aesthetic value of advertisement design will also be eclipsed. In order to avoid such a situation from occurring, today’s graphic advertisement designers should understand the public’s aesthetic needs in depth and stimulate their consumption desires by playing the role of hidden beauty so as to complete higher quality settings