花花世界的宣传花招 为搏“出位”的种种人性表演

• 作 者: 南山风木
• 出 处: 国际音乐交流
• 发表日期: 2000年10期
• 关键词: 唱片业 魔女 谢雨欣 茫茫人海 新闻点 发行公司 老三篇 人能 年红 李怡

大地唱片的宣传推广似乎从一开始就是港台潮 流下的一种繁衍生物。在港台千招万式的冲 激下，在银根紧缩的困境下，唱片公司与发行公司开始了少有的亲密接触，并在此带动下，除了保证传统工业下的老三篇（即：歌曲打榜─媒体宣传─发片签售）外，偶有歌手以公益使者、商品代言?

It seems that from the outset, the propaganda and promotion of the local record is a kind of multiplying creature under the trend of Hong Kong and Taiwan. Under the impulse of Hong Kong and Taiwan’s all-encompassing actions and the tight monetary tightening, the record companies and issuing companies started their rare intimate contacts. Under the impetus of this, apart from guaranteeing the third year of the traditional industries (that is, Song hit list ─ media publicity ─ hair pieces signed sale), occasional singer to public envoy, commodity endorsement?