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近年来,金融市场的持续低迷直接影响到了人们购买股票、基金、债券等金融投资产品的热情。各家基金公司都在积极寻找业务发展的突破口,同业竞争呈现出白热化的趋势。“从目前的情况来看,基金公司提高市场占有率的有效办法之一,就是加强渠道建设。”在分析金融行业客户的业务发展需求时,广州市邮政函件广告局的一位负责人表示。近年来,为了提高发行效率、做大基金规模,各大知名基金公司纷纷选择在营销和后续服务上做文章,不断加大渠道投入力度,力求以新颖的服务形式来吸引更多的客户。例如,嘉实基金通过开展网上交易知识有奖竞答活动来吸
In recent years, the downturn in financial markets has directly affected the enthusiasm of people in buying financial products such as stocks, funds and bonds. Various fund companies are actively looking for a breakthrough in business development, competition in the industry showing a white-hot trend. “From the current situation, fund companies to increase market share, one of the effective ways is to strengthen channel construction. ” In the analysis of the financial industry, the business needs of customers, the Guangzhou Municipal Bureau of Posts and Letters, a responsible person Said. In recent years, in order to improve the issuance efficiency and enlarge the fund scale, major well-known fund companies have chosen to make a fuss about marketing and follow-up services. They have continuously increased investment in channels and sought to attract more customers with innovative service forms. For example, Harvest Fund sucks through the online trading knowledgeable prizes contest