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●一向被报人们视为“灵丹妙药”的“可读性”,只是报纸进入市场的一整套“规定动作”中一个比较初步和简单的要求。●读者要求报纸在当前社会发展的关键时期少一点琐碎、暧昧和“甜味”,多一点直面社会重大问题和热点问题的勇气、力度和“辣味”。●我们的报纸在突出重点的同时“味道”要尽可能多样化一点。人们的读报目的已随着社会文明程度的提高而日益“复合化”和“实用化”了。●我们有的报纸在很多情况下忘了自己是谁;忘了说话的对象是谁;忘了自己应该以什么口气和姿态向我们的读者讲话。
● The “readability” of what people have always seen as “miraculous” is only a relatively simple and straightforward requirement in the set of “prescribed actions” that the newspaper enters the market. ● The reader demands that the newspaper should be less trivial, ambiguous and “sweet” at the crucial juncture of current social development, with a little more courage, intensity and “hot taste” facing major social problems and hot issues. ● Our newspapers should “try to be as diverse as possible” while emphasizing priorities. People’s reading purposes have become increasingly “complex” and “practical” with the improvement of social civilization. ● In some cases, some of our newspapers have forgotten who they are; who they forget who they are talking to; and forgotten what tone and attitude they should be able to address our readers.