论文部分内容阅读
同仁堂构建跨国公司框架 正当众多跨国公司逐鹿中原之际,中国医药界的老字号北京同仁堂也将打着“金字招牌”挺进海内外市场。据称,到2005年,北京同仁堂将在国内投资两亿元人民币,建成100家合资药店。另外采取加盟、特许、设专柜等方式建成400家合作药店,以尽快实现国内网点的连锁经营;到2005年,同仁堂将在海外投资两亿元人民币,建成30家合资公司;另外采取
Tong Ren Tang to build a multinational framework Just as many multinational corporations competed in the Central Plains, China’s pharmaceutical industry’s old Beijing Tong Ren Tang will also be the name of “gold sign” into the domestic and foreign markets. Allegedly, by 2005, Beijing Tong Ren Tang will invest 200 million yuan in the country to build 100 joint-venture drug stores. In addition, franchising, concessions and other counter-concessions will be set up to build 400 cooperative pharmacies to realize the chain operation of domestic outlets as soon as possible. By 2005, TRT will invest 200 million yuan overseas to establish 30 joint ventures; in addition,