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本文通过珠江新城广粤会、新世界佛山高尔夫俱乐部的实地考察,以二者为例,比较国内当前城市俱乐部和高尔夫俱乐部营销策略的异同,进而对二者在国内的进一步发展提出建议、意见。
This article through the Pearl River New City Canton Club, Foshan New World Golf Club site visits, taking the two as an example, comparing the current domestic city clubs and golf clubs marketing strategy similarities and differences, and then the two in the country’s further development suggestions and opinions.