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在位置精准的基础上,追求内容的精准。营销传播效果的最大化一直是品牌主追求的核心要点,也是广告行业得以生存和发展的根本所在。营销效果并非是虚拟、难以捉摸的,而是可以通过传播的广度、深度和精准度来精确衡量。过去,我们提到分众,更多地是对它的传播效果赞不绝口。分众就是在最恰当的地点,用最精确、最经济的方式把产品信息透露给需要的目标消费者,从而最大限度地降低成本和杜绝费用的浪费,相对于过去“我知道广告费有一半浪费了,却不知道被浪费的是那一半”那种状况,
Based on the precise location, the pursuit of content accuracy. Maximize the effectiveness of marketing communications has always been the core of the main pursuit of the brand, but also the advertising industry to survive and develop the fundamental. Marketing effectiveness is not a virtual, elusive, but accurate measure of breadth, depth, and accuracy. In the past, we mentioned the audience, more of it is full of praise for the spread of the effect. Focus is in the most appropriate place, the most accurate and most economical way to disclose product information to the target consumers need to minimize costs and eliminate waste of costs, as opposed to the past, “I know half the advertising costs Wasted, but do not know the half was wasted ”That kind of situation,