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在电影的不均衡发展过程中,欧洲电影常常以其艺术性来对抗好莱坞的商业大片形成的霸权。事实上,一部分欧洲导演也着眼于其电影在商业美学上的优化,立足于本土进行创作。这些导演的成功之路既不能单纯以好莱坞标准进行比照,又在操作模式上与欧洲文艺片截然不同,英国新锐导演马修·沃恩便是其中一个典型的代表。文章在厘清商业美学概念的基础上,从主题与类型选择、视听效果营造两方面,分析马修·沃恩电影的商业美学。
During the uneven development of the movie, European cinema often used its artistry to confront the hegemony formed by Hollywood commercial blockbusters. In fact, some European directors also focus on the commercial aesthetics of their films, based on the local creative. The success of these directors can not simply be compared to the Hollywood standards, but also in the mode of operation and the European literary film is completely different, the British cutting-edge director Matthew Waugh is one of the typical representatives. On the basis of clarifying the concept of business aesthetics, the article analyzes the business aesthetics of Matthew Vaughan from two aspects: theme and type selection and audio-visual effect.