2013年2月全媒体广告洞察行业热点速递

• 机 构: 尼尔森网联媒介数据服务有限公司,
• 出 处: 广告大观(综合版)
• 发表日期: 2013年05期
• 关键词: 媒体广告 行业热点 投放费用 饮料行业 化妆品行业 尼尔森 加多宝 海飞丝 千人成本 个人卫生用品

2013年2月广告市场整体刊例投放金额约为566亿元人民币,同比上升15%,环比则下降19%。具体来看,同比方面,汽车及有关产品降幅21%,是前十行业中降幅最大行业;食品行业同比增幅明显,达到80%,饮料行业增幅也高达65%。环比方面,本月前十行业均有不同程度下降,其中家居用品降幅39%,是前十行业中降幅最大行业;相比来

In February 2013, the total amount of advertisements published by the advertising market was approximately 56.6 billion yuan, up 15% over the same period last year and down 19% from the previous quarter. Specifically, the year-on-year decrease of 21% in motor vehicles and related products was the largest decrease among the top ten industries. The food industry saw an obvious year-on-year increase of 80% and the beverage industry increased by 65%. On a month-on-month basis, the top ten industries of this month saw declines to varying degrees, with a 39% drop in household items, the largest drop among the top ten industries