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“剧本剧本,一剧之本。”这原是戏剧界的行话,充分显示了剧本在整个戏剧创作中的重要地位。同为叙事艺术,动画肯定也难以例外。我认为,国产动画虽然经过了将近九十年的发展,近年来达到了年产量超过26万分钟的巨大规模,但似乎仍然处于戏剧、电影、电视剧的初期阶段。很多人将中国动漫的困境归因于“产业链”的断裂:衍生产品开发、营销环节缺失或没有做好。实际上最根本的问题是出在“产业链”的源头——作品创作:没有好的、具有广泛社会影响的动画作品,如何开发、营销相
“The script, a play of the script. ” This is the original jargon of the theater, the script fully demonstrates the importance of the entire drama creation. The same as the narrative art, animation is certainly no exception. In my opinion, domestic animation, after nearly 90 years of development, has reached a huge scale with an annual output of more than 260,000 minutes in recent years. However, it seems that it is still in the initial stage of drama, film and drama. Many people attributed the dilemma of Chinese animation to the break of the “industrial chain”: the development of derivative products and the absence of marketing links. In fact, the most fundamental problem lies in the source of the “industrial chain.” - Creation of works: there is no good and broadly influential animated works, how to develop and market