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“微博粉丝超过1000人,你就是一本内刊;超过10万人,就是一份都市报;超过100万人就是一份全国性报纸……”这是一位网友的微博吐槽。或许这样的说法有些夸张,但微博的传播性和影响力,特别是一些明星大V的影响力在当下的确不容小觑。而用在电影营销上,就是一笔所费无多却收益巨大的好买卖。自《失恋33天》起,曾经的电影营销“三驾马车”:海报、预告片、电视广告便开始逐渐沦为配角,《失恋33天》让所有国内制片机构和宣传发行公司看到了微博的无穷力量。但《致青春》在
“Weibo fans more than 1000 people, you are an internal publication; more than 100,000 people, is a metropolis daily; more than 100 million people is a national newspaper ... ” This is a friend’s microblogging Tucao . Perhaps this view is somewhat exaggerated, but the spread of microblogging and influence, especially the influence of some big stars in the moment really can not be underestimated. Used in movie marketing, it is a good deal but the benefits of a huge sale. Since the “Lovelorn 33 days”, once the movie marketing “Troika”: posters, trailers, TV ads began to gradually become a supporting role, “Lovelorn 33 days” for all domestic film agencies and publicity distribution company to see Weibo’s infinite power. But “To youth” in