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跨界融合主要的意义在于,打通不同媒介生态营销的禁锢,突破传统媒介营销方法的藩篱,实现真正的以微众为中心的需求即响应的营销,将营销价值最大化。
The main significance of cross-border integration lies in breaking through the confinement of different media eco-marketing, breaking through the barriers of traditional media marketing methods, and realizing the real micro-public-centric demand-response marketing that maximizes marketing value.