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作为2014年的力推产品,纳米涂料粉的市场表现超出了安然公司预期,成为经销商市场拓展的一大利器。大多数时候,为企业树立一个冠冕堂皇的发展口号并不难,难的是把它当作行动纲领来坚守。围绕“大爱永恒”的企业文化,安然走出了一条差异化营销之路。身处群雄角逐的营销大潮之中,脱颖而出并非易事。要想在白热化的直销产品竞争中找到出路,除了不断开发新品,增加产品的技术含量,提升性价比之外,另辟蹊径,开展差异化营销不失为一种有效方式。然而,现实问题是,真正的差异化营销充满挑战,需要实践者在市场、产品、用户三方面找到平衡点,并
As the push product in 2014, the market performance of nano-coating powder surpassed Enron’s expectation and became a great weapon for the market expansion of dealers. Most of the time, it is not hard to establish a sound development slogan for the enterprise. It is difficult to stick to it as a program of action. Around the “love forever” corporate culture, Enron out of a differentiated marketing. It is not easy to come to the fore in the tide of marketing fierce competition. In order to find a way out in the heated competition in the direct selling products, in addition to continuously developing new products, increasing the technological content of products, and improving the price / performance ratio, it is an effective way to find another way and carry out differentiated marketing. However, the real problem is that truly differentiated marketing is challenging and requires practitioners to find a balance between market, product, and user, and