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针对微小企业定制型贺卡开发单多量小、个性化需求无法得到满足的问题,基于网络平台下的小批量贺卡定制服务,能够降低客户的用邮门槛,满足其多样化的贺卡使用需求。同时,这种立体化的互动销售模式,也可以帮助邮政企业有效拓展贺卡增量市场。邮政贺卡主要分为两类,一类是以零售为特征的销售型贺卡,另一类是面向大型企事业单位开发的定制型贺卡。近年来,不少邮政企业在定制型贺卡业务的发展上,采取的是“抓大不放小”的策略,积极开拓小批量的定制贺卡市场。然而,从实际情况来看,由于活跃在市场上的微小企业数量众多,加之贺卡制作的流程较为繁杂、营销成本较
For the development of custom-made greeting cards for small and medium-sized enterprises, a large number of small and individualized needs can not be met. Based on the small-batch greeting card customization service under the network platform, the postal threshold for customers can be reduced and diversified greeting card usage requirements can be met. At the same time, this three-dimensional interactive sales model can also help postal enterprises effectively expand the incremental market for greeting cards. Postal greeting cards are mainly divided into two categories, one is the sales-oriented greeting cards featuring retail, the other is the customized greeting cards developed for large-scale enterprises and institutions. In recent years, many postal enterprises in the development of custom-made greeting card business, the strategy of “big devotion”, and actively explore the small batch of customized greeting card market. However, from a practical point of view, due to the large number of micro-enterprises active in the market and the complicated process of making greeting cards, the marketing cost is more