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随着经济全球化的深入扩展和我国市场经济的飞速发展,市场竞争愈演愈烈,甚至出现白热化的态势。企业作为市场活动的主体,其经营的好坏直接表现为企业的营销是否成功,这也直接决定着一个企业的生存周期和未来发展的态势。众所周知,一个企业要想获得较好的发展状况其产品必须有销路,这就需要企业具备较好的市场营销理念和营销手段,只有这样企业的产品才能有效的进入市场,获取一定的经济效益,进而促进自身的发展。本文中,笔者主要分析了我国企业营销发展中的问题,并针对性的提出了一些解决措施,希望能促进我国企业的发展。
With the deepening of economic globalization and the rapid development of China’s market economy, the market competition has intensified and even turned white. As the main body of the market activity, the performance of the enterprise directly reflects the success of the enterprise marketing, which also directly determines the survival cycle of an enterprise and the trend of future development. As we all know, a business in order to obtain a better development status of its products must have a market, which requires businesses have better marketing ideas and marketing tools, and only enterprises such products can effectively enter the market, access to certain economic benefits, Thereby promoting their own development. In this article, the author mainly analyzes the problems in the marketing development of Chinese enterprises and puts forward some solutions to them in the hope of promoting the development of the enterprises in our country.