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中央电视台广告部全体员工于2002年8月16日到天津天士力集团参观学习,与该企业管理层深度沟通交流。上图为中央电视台广告部主任郭振玺(左)与天士力集团总裁阎锡军(右)在互换具有各自企业文化特色的礼品。这是中央电视台广告部第一次走进一家企业,实践媒体与客户零距离深度互动。通过互动,双方加强了了解,增进了友谊,而且中央电视台广告部员工切身感受到广告对企业发展的重要作用,使今后的媒体服务更能契合企业的个性需求。而央视广告部这个团队的激情与活力,也给企业以深刻的印象。正如
All staff of CCTV advertising department visited Tasly Group Tianjin for study tour on August 16, 2002, and communicated deeply with the management of the company. The picture above shows CCTV Advertising Director Guo Zhenxi (left) and Tasly Group President Yan Xijun (right) exchanging gifts with their own corporate culture. This is the first time CCTV advertising department into a business, practice media and customers in-depth interaction. Through the interaction, both parties have strengthened their understanding and enhanced their friendship. Moreover, the employees of the advertising department of CCTV feel the important role that advertising plays in the development of the enterprise and make the future media service more suitable to the individual needs of the enterprise. The CCTV advertising team’s passion and vitality, but also to the company a deep impression. Just as