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所谓世界名牌,是指在世界市场上具有杰出表现、得到相关顾客认可和偏爱、产生巨大效应、具有强大竞争优势的企业产品品牌、商标和商号。世界名牌具备以下特征: 第一,具有较高的国际知名度。如“万宝路”、“雀巢”,“奔驰”等品牌,可称得上世人皆知。第二,具有很高的国际信誉度。世界名牌在国际市场上,大都推行“客户第一”、“客户永远是对的”等经营理念,在客户中树立了很高的信誉。第三,具有巨大的经济价值。
The so-called world famous brand refers to the product brands, trademarks and trade names of enterprises that have outstanding performance in the world market, are recognized and favored by relevant customers, have a huge effect and have strong competitive advantages. World famous brand has the following characteristics: First, with a high international reputation. Such as “Marlboro”, “Nestle”, “Mercedes-Benz” and other brands, can be regarded as well known to the world. Second, it has a high international reputation. World famous brand in the international market, most of the implementation of the “customer first”, “customer is always right” and other business philosophy, customers have set a high reputation. Third, it has enormous economic value.