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在经历了16年的积淀后,凭借稳扎稳打的产品服务和高品质的内容制作,网易已经积累了4.5亿的用户基础。然而,仅仅拥有海量的用户,并不足以使网易成为各大品牌争抢的营销宝地。那么,网易究竟凭借什么赢得了众多品牌的心?我们将用数据,为您一一揭晓。社会中坚力量助增传播影响力网易拥有70.7%的本科以上学历用户,18-40岁用户占比达到92.3%,在国家机关、事业单位以及民营外资等企业就职的白领与管理者占比达到78.1%。这些用户是社会的中坚力量,也共同组成了网易的核心用户群。
After 16 years of accumulation, NetEase has accumulated 450 million user base with its steady service and high-quality content production. However, the mere possession of large numbers of users is not enough to make Netease a marketing treasure for major brands. So, NetEase won by what with the heart of many brands? We will use the data, one by one for you. Social backbone to help increase the dissemination of influence NetEase owns 70.7% of undergraduate or higher education, accounting for 92.3% of users aged 18-40 years, the number of white-collar workers and managers employed in state agencies, institutions and private foreign-funded enterprises reached 78.1 %. These users are the backbone of the community, but also together constitute the core user base of Netease.